The client

Buddy is proud to be partnering with Business Automation Works (BAW), the team behind ATOmate and Omble.

ATOmate takes the grind out of ATO paperwork for accountants. It automatically processes, checks and distributes ATO documents, giving firms more time for their clients.

Omble brings live ATO and practice-management data into one dashboard, helping accountants keep track of clients’ lodgements, payments and tax debts.

The role

BAW is continuing to expand and this is a fantastic opportunity to join the team in Geelong. This is a newly created Sales role for someone who is skilled at understanding and qualifying a customer problem, presenting a practical solution and closing a deal.

BAW’s marketing engine generates discovery meetings, so you won’t be expected to build a territory through cold prospecting. You’ll take prospective clients through a well-defined sales process: ask the right questions, demonstrate where the product can help, and follow up and manage the opportunity through to a signed contract. This is a five-days-on-site role based in Hunter St, Newcastle, with opportunities to represent BAW at industry events and conferences as required.

What you’ll do

• Lead discovery meetings with accounting firms, asking thoughtful questions about their current processes, pain points and what they want to improve.

• Deliver clear, engaging product presentations, tailoring the conversation to show how ATOmate or Omble addresses the needs you’ve uncovered.

• Take ownership of opportunities from the first meeting through to signed contract, helping prospects understand the value of the solution and make a confident decision.

• Follow up with prospects by phone and email, answer questions promptly and keep each opportunity moving without losing the personal touch.

• Represent BAW at industry events, connect with accounting professionals and turn promising conversations into booked discovery meetings.

• Work closely with colleagues across the business to understand the products and make sure each prospective client is introduced to the right solution.

What you’ll bring

• Experience selling a product or service and seeing opportunities through to a decision and signed deal. You know how to build trust without losing sight of the sale.

• Genuine curiosity about how customers work, strong listening skills and the confidence to ask questions that get beyond the surface-level problem.

• The discipline to follow a proven sales process and deliver a consistent presentation, while adapting your approach to what each customer tells you.

• Clear, professional written communication and the ability to present confidently, whether you’re speaking with someone online, over the phone or face to face.

Experience in accounting or SaaS would be useful, but it isn’t essential. What matters more is your curiosity and your ability to learn, communicate value and follow through.

If you get a buzz from closing deals and want to help accounting firms cut the admin and spend more time helping their clients prosper, then we want to hear from you!

Apply now, Applications close 5pm Friday 30 October 2026.